This is my target audience report for our website, This is a vital factor that must be thought out when producing a website, By finding out who our website would be most useful to, we could then mould our style and text around what would suit the age and attitudes of the possible readers. by aiming for 15-20 year olds this means our language will need to be sophisticated, but easily accessible and understandable. We also had to be aware adults e.g. teachers may read our website, and so it must be appropriate and necessary. because of the demographic of our target audience, it means it would be helpful to use a multi-media approach, including a video we created and images associated with our text. this allows all readers to see the text and engage their imagination making a connection with our website and its purpose.