Thursday, 10 May 2012

AS evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products? Our media product was a campaign website designed to provide information to viewers on bullying and many factors surrounding the issue. We felt bullying was relevant and is an ongoing factor at current. In the research and planning process we looked at several other websites regarding the prevention of bullying etc and found that they were commonly very easy to read as they targeted a younger audience. From our survey results we also saw that bullying was most common in young people around 12-16 perhaps. We also targeted a young audience and so used a typical urban layout to appeal to our target audience in which allows our website to be more accessible and user friendly to our readers. The language we used was also easily readable and understandable by young people but was also effective as we knew adults may read some of the information to learn more about the concept of bullying. The layout of our website was also similar to other websites based on the same campaign where pages were displayed and could be found and clicked on easily. We didn't feel as though we included as much information as some other websites but like many of the websites we researched we used pictures that we took on many of our pages to provide a sense of emotion and interaction with our audience in which we felt we achieved to a satisfactory standard. How does your media product represent certain social groups? As our target audience was based on mostly teenagers we were mainly talking about this demographic and so we used pictures and case studies of teenagers who had been bullied so they are in a similar position in life to some of the readers we may come accross, and when people see others in a similar situation in terms of bullying, they feel more assured if they are of a similar age and so we felt this was important. However we also recognise that teenagers were being bullied frequently by other teenagers and so we did not show bias towards certain groups within the youth demographic. What kind of media institution might distribute your media product and why? As our product is a website and not a film it may be harder to find somewhere to distribute it, firstly we would need to gain feedback ensuring that it was up to a satisfactory standard before creating and posting a real formal website. However i feel our product could be distributed as it is effective in achieving our main goal and providing information about bullying to our target audience and this was highly aided by the use of pictures, colour schemes, font, language and a video. I do feel as though there are many websites out there based on the same campaign that are more effective however when comparing the websites we looked at they all varied in terms of colour schemes, and approach to their target audience etc, even though all their target audiences were of a similar demographic to ours. How did you attract/address your audience? When designing our website we tried to do so bearing our target audience in mind as these are the most important people who we are effectively trying to help and appeal to. when attracting our target audience, we used specific language suitable for this age group to read and understand clearly. We also used case studies, a video and many images in order to interact with our audience and to really give them a sense of emotional involvement in our website. The background we used was an urban design as we thought this would be fitting considering the age group we are targetting and we also specifically tried to make our website easy to navigate through clearly displaying where each page can be found and briefing the audience as to what they can expect to find on each page. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product? Through out the process and when we first completed our preliminary task i feel that i have become more knowledgeable in the designing process as i am now able to use Iweb efficiently, another piece of software that i have got to grips with is photoshop as we used this in editing most of our pictures to create certain effects and the more i have used it the more effects etc i have learnt how to implement. I have also gained a better understanding of how more accomplished websites have targeted their audience and how they have specifically incorporated certain factors in their website to purposely attract and cater for their chosen target audiences. What have you learnt about technologies from the process of constructing this product? Through out the making of our website i have gained a greater understanding of the importance of many factors when designing and creating your own website, one of these being the usefulness of a high detail camera and the many shot angles possible. For example there are many different shot angles in which contribute to the overall effect of a photo and help to signify a particular notion such as a low angle shot which is often used to show a sense of power on the subject in the frame. This is my evaluation for my AS project in which i answered 6 questions regarding the overall product i created and the skills and other factors i was exposed to in researching and planning it.

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